The St. James Football Club Announces 4 Year Partnership with Nike & BSN Sports
JAMES FOOTBALL CLUB INKS NEW PARTNERSHIP WITH BSN SPORTS, NIKE
February 17, 2025 – St. James Football Club, based in Springfield, Virginia, today announced that it has established a new partnership with Nike and BSN SPORTS, the premier platform for team sports solutions and a division of Varsity Brands. BSN SPORTS will serve as the official uniform, apparel and equipment provider to the St. James Football organization while outfitting the program’s athletes, coaches, and community members in premier Nike product selection.
The partnership, which extends over the next four years, took effect in January 2025 and will be serviced by BSN SPORTS’ local team of sales professionals. As an official outfitter, BSN SPORTS will
St. James Football will also gain access to a myriad of BSN SPORTS benefits including a dedicated customer support system, opportunities to sport exclusive, custom team apparel designs and free coaching resources available year-round.
BSN SPORTS Director of Club & Select Partnerships, Dan Hardy said, “Everything we do at BSN SPORTS centers on putting time back in the days of coaches and owners to focus on the work that matters most – making an impact in the lives of kids and athletes. Our team understands the unique team apparel needs of club sports and is excited to provide St. James Football Club coaches and teams with the best possible service, unparalleled access to sports equipment and premier apparel, and custom branding resources to continue growing their athletic presence and community fanbase.”
“We are excited to launch this new partnership with BSN SPORTS and Nike. This relationship will help us take The St. James Football Club into this next chapter of the club and our affiliated programs across The St. James Soccer and The St. James Futsal Academy. This partnership will provide our members with a fantastic ordering experience and the Nike brand provides a best-in-class partner to support our branding needs. I’m greatly appreciative of the BSN and Nike teams for their dedication to our clubs needs and providing customized solutions to best fit our club and business,” said Adam Baumgardner, St. James Director of Soccer.
If you would like more information regarding partnership opportunities with BSN SPORTS, please visit www.bsnsports.com.
About BSN SPORTS
Farmers Branch-based BSN SPORTS is a leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 150,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game-changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN SPORTS’ more than 3,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS please visit www.BSNSPORTS.com.